AT Consulting implemented SAS Campaign Management for VimpelCom
18.08.2008
AT Consulting Group announces successful implementation of the SAS Campaign Management system for VimpelCom. The implemented system optimizes work of the Target Marketing Department.
The choice of the system is determined by the most actual tasks VimpelCom faces at the moment: inspire subscribers to use VimpelCom services, earnings increase, promote customers loyalty, reduce risks in all the segments of the subscriber base, fast and adequate reaction to the competitors’ actions.
To cope with all these VimpelCom needed a system, which keeps centralized archive of all the campaigns conducted, with detailed history and conditions of their conduction. Moreover there was need for data sharing between the systems responsible for contacts with subscribers, billing data and all kinds of the accountings.
SAS Campaign Management met all the requirements perfectly. The project was done in five stages: campaign library creation along with support for the campaign handling cycle, integration with external systems, campaign initiation and handling automation, ROI Tool and financial records building automation.
As a result VimpelCom got system fully set in accordance with the corporate needs, which provides complex automation for the target marketing business processes.
“It was really easy and comfortable work with our customer (Target Marketing Department),” says Aleksandr Chervyakov, Leader of the project for AT Consulting. “They are really creative professionals, who put up interesting challenges, to say the least”.
The VimpelCom Group consists of telecommunications operators providing voice and data services through a range of wireless, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, in territories with a total population of about 250 million. The Group companies provide services under the "Beeline" brand. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange ("NYSE"). VimpelCom's ADSs are listed on the NYSE under the symbol "VIP".
